THRS Expands Operations in the GCC with Relais & Châteaux and Resplendent Ceylon

Backed by a decade of successful operations in India and a strong portfolio of marquee brands, THRS has announced its expansion in the GCC. THRS is a luxury hospitality consulting and representation firm focussing on sales, public relations & communications, and integrated marketing outreach for luxury tourism brands worldwide.

The GCC operations will be managed under the expertise of Mithu Agarwal, who has joined THRS with more than 20 years of experience in the travel and tourism industry. Currently for the GCC market, THRS represents Resplendent Ceylon – a trail of luxury resorts in Sri Lanka and Relais & Chateâux – the French brand that celebrates the art of hospitality and cuisine. Both these brands have been part of THRS’ India portfolio for 5 and 10 years respectively.

Yeishan Goel, Chief Executive Officer, THRS, says: “We have held a deep interest in the GCC for the last 3-4 years and it is exciting to see our plans come to fruition. The Middle East is a service heavy market and yet diverse in terms of traveller preferences and travel trends. The tourists from this region are some of the highest spending travellers in the world. We believe there is a huge demand for luxury seeking travellers from the GCC that is yet to be tapped. With Mithu leading from the front, we are ramping up our operations and prospecting for this market.”

Subject to safety protocols, THRS is looking to organise interactive events in the coming months to showcase the portfolio and also connect with trade partners based in different source markets in the GCC.

Gautam Saigal of American Express Middle East, says: “The recent times have been tough for our industry and even though travel restrictions continue to be in place, there is a sense of renewed hope. It has been wonderful to reconnect with colleagues from the industry and to look ahead to the future when travel picks up again. We are looking forward to working with THRS and bringing our customers closer to Resplendent Ceylon and Relais & Chateâux which are both quintessential luxury brands.”