There has been a remarkable transformation in India’s hospitality landscape, with travellers increasingly seeking stays that blend luxury with authentic local experiences. According to Pawan Sharma, Director of Sales at Parallel Hotel Udaipur – a proud member of Radisson Individuals, this shift has unlocked tremendous opportunities for lifestyle-driven hotels in emerging tourism markets.
He observes, “Today’s travellers, especially millennials and global explorers, are looking for more than just comfort. They want hotels that reflect India’s evolving luxury ethos—contemporary design, personalised service, and experiences rooted in culture and community.”
Nestled in the heart of the City of Lakes, Parallel Hotel Udaipur is redefining what New Indian Luxury means. With world-class hospitality, modern architecture, and curated lifestyle experiences, the hotel is attracting a new generation of guests seeking immersive stays that go beyond the traditional.
Pawan Sharma highlights that cities like Udaipur—once reserved for heritage tourism—are now emerging as hubs for lifestyle travel, destination celebrations, wellness retreats, and experiential getaways. “Udaipur is no longer just about palaces and lakes; it’s about contemporary luxury, gastronomy, design, and personalised travel. Parallel Hotel is designed around these evolving aspirations,” he adds.
As India’s Tier-2 tourism cities continue to grow, lifestyle hotels like Parallel are setting benchmarks by combining global standards with the richness of Indian hospitality. The city’s expanding demand for curated, premium experiences positions Udaipur among the most vibrant destinations for the future.
