Planet Dailies, Thane’s vibrant dining destination, in Planet Hollywood, ushers in the festive season with themed brunches, curated dinners, and seamless hospitality. In conversation with IWOH News magazine, Biplab Roy, the F&B Manager of the restaurant, explains about the strategies for staffing efficiency, food consistency, festive brunch innovations, impactful marketing, and the Viiking Club’s role in elevating loyalty during year‑end celebrations.
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How does Planet Dailies plan staffing and service efficiency to handle the surge in year-end bookings?
At Planet Dailies, our festive-season preparation is defined by precision planning and proactive staffing. We deploy additional team members, reinforce cross-trained service brigades, and streamline guest flow to ensure seamless service, elevated hospitality, and an effortlessly smooth dining experience during high-volume year-end periods.
What operational adjustments are made to ensure consistency in food quality and guest experience during peak festive weekends?
Our culinary operations follow a rigorous advanced-prep structure, supported by stringent quality checks and multi-tier supervision. Guest seating is thoughtfully staggered to maintain an optimal kitchen rhythm, enabling us to deliver impeccable consistency in flavour, presentation, and service even on the busiest festive days.
How do themed brunches evolve in December to align with holiday expectations while maintaining smooth kitchen and service workflows?
December at Planet Dailies brings a vibrant calendar of festive experiences from Fondue Nights and Poolside Wine Dinners to celebratory weekend brunches with seasonal signatures. We balance excitement with efficiency through curated live stations, partially pre-plated specials, and well-structured production cycles that preserve both festive indulgence and operational finesse.
What marketing strategies are most effective in attracting both loyal members and new guests during the busy holiday season?
Our strategy blends exclusivity with high-impact visibility, offering curated member benefits, priority reservations, and exclusive festive access that deepen engagement with our most valued guests. This is further elevated through advance-reservation privileges, digital amplification, influencer collaborations, and strategic PR, strengthening repeat visits while attracting new guests seeking Thane’s most dynamic hospitality destination.
How does the Viiking Club Membership program enhance customer retention and upselling opportunities during year-end festivities?
The Viiking Club is designed to elevate guest loyalty through priority access, festive privileges, and bespoke experiences. These touchpoints naturally open avenues for curated upsells, premium recommendations, and personalised festive engagement, significantly enhancing guest retention during the holiday peak.
