Adil Parkar, Market Development Specialist India, Unox India: Revolutionary Unox Evereo system will be in India soon

Unox has recently launched the Evereo system at the global level which will take food preservation to the next level, revolutionising the way kitchens operate. Adil Parkar, Market Development Specialist India, Unox India, tells Sanjiv of WOH News that the new system will be launched in India this year.

Cooking is supposed to be a creative art form. How do you align your data-driven cooking technology in the institutional catering segment / take it to chefs? What are the brighter sides of having such technologically sound ovens in commercial kitchens?

The commercial cooking scene is evolving day by day with the development of cloud kitchens and chain restaurants. There is a need for connected cooking. With the Unox data-driven cooking, chefs can have their desired cooking results in a consistent manner across their entire estate, even if the outlets are located in different cities; the technology gives chefs the peace of mind that Unox ovens will be delivering perfect results every time, leading to more time to be creative and do what they love.

How important food preservation as a segment has emerged over the last couple of years for hospitality and other segments? Are there new additions in this area that Unox is planning to showcase this year, if any?

Food preservation has always been a point of interest for institutional caterers, as they have to reduce preparation time to serve a large number of guests, quickly, safely and, most importantly, with quality food. Unox has recently launched the Evereo system which will take food preservation to the next level; this unit will revolutionise how a kitchen operates. We will be launching Evereo in India this year and I would urge readers to come to the World of Hospitality show in in Bengaluru to check out this unique work of art in action.

Tell us more about Unox’s Evereo that is basically a ‘hot fridge’ and how this could be boon to restaurants/kitchens.

In the early days, the traditional method of ‘Hot Holding’ had its share of challenges, which was then followed by the ‘Cook and Chill’ method. It required a lot of capital investment and the food was exposed to various temperature fluctuations, which can reduce the quality of the food. With the Unox Hot Fridge combined by our MULTI.Day pumps, we can hold food up to 72 hours without any refrigeration, direct from the oven; this allows restaurants to serve food prepared earlier in under 2 minutes with the same great quality that comes out for the first time from the oven. It has following benefit—reduced service time, reduced food waste, reduced energy costs and reduced labour costs.

Where do you see the scope of the India HoReCa market (and beyond) in terms of numbers that you want to achieve in 2021?

Unox has recently entered the Indian market and we are delighted with the response so far. We believe that with our technologically advanced Combi ovens, ChefTop and BakerTop, coupled with Unox’s Long Life 4-year warranty, we will have a fair market share in the combi cooking segment.

What is your India market strategy and which areas are you looking at to drive home the advantage?

We plan to have Unox Experience Centres across the metro cities in India along with our team of Active Marketing Chefs so we can be in-line with Unox’s philosophy of ‘try before you buy’.

What are the promotional activities lined up and which segment of your target audience will be your critical focus?

We plan to be at most of the regional shows in India. In addition, we have our own Combi Guru Challenge, this is a challenge for culinary schools across India to compete on our Combi Guru App, the best 10 candidates have an opportunity to compete over 2 days with prizes for the students and the school. For the winning schools, UNOX is offering a UNOX CHEFTOP MIND.Maps PLUS Combi Oven, and for the winning students, a chance to visit Unox factory and spend a couple of days in the beautiful city of Venice, if situation permits.