Hard Rock Cafe’s new burger inspired by Lionel Messi

Hard Rock Cafe’s Messi Burger is one of the latest innovations in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with global soccer legend Lionel Messi. This culinary delight, crafted by Messi himself, is available for fans to order at Hard Rock Cafe St Marks Road, Bengaluru.

As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe’s heavenly namesake burger is inspired by the soccer legend himself, paying tribute to Messi’s ideal burger components.

The Messi Burger includes ten flavourful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. The burger will be offered to guests for Rs 825 and can be topped with a fried egg for an additional Rs 20 and served with a side of seasoned fries for Rs 80.

Hard Rock Cafe is an internationally recognised, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. To satisfy the consumer’s ever-changing palate, Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more.

In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

The collaboration pays homage to Hard Rock’s roots, as the brand’s world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi’s iconic symbols such as the number 10, the lion, and his own logo.