Machan Resorts is positioning its franchise proposition as a blend of agility and authenticity. By leveraging management contracts and brand licensing, the group aims to double its footprint while preserving its eco-luxury ethos. This dual model empowers partners to align with a proven brand, ensuring rapid expansion rooted in sustainability and immersive guest experiences. In an interview, Rakshit Sharma, COO, Machan Resorts LLP, elaborates the company’s plans ahead.
What is Machan Resort’s plan to double its footprint, and how will management contracts or brand licensing enable the group to scale up at a fast rate?
Machan Resort’s growth strategy is anchored in a balanced mix of management contracts and lease models, enabling both agility and control as it scales. While management contracts allow the brand to expand in a capital-efficient manner by partnering with asset owners, the lease model gives it the flexibility to directly operate and showcase its standards in key locations. This dual approach ensures faster expansion without diluting the brand’s core philosophy of immersive, experience-led hospitality rooted in sustainability.
How do sub-brands like Moments by The Machan and Myst by the Machan support its management-led expansion, and what partners is it targeting?
Sub-brands have been strategically developed to enhance the brand’s versatility and scalability across diverse formats. This approach enables Machan Resorts to expand into varied destinations and property sizes through flexible management and lease partnership models. The brand is actively exploring collaborations with landowners, boutique developers, and hospitality investors who align with its vision of experiential hospitality and sustainable development. Upcoming locations include Aurangabad, Bhiwandi, Lonavala, Karjat, among others.
How does Machan Resorts maintain sustainability and quality standards across management contracts or brand licensing?
Machan Resorts, sustainability is embedded across the entire lifecycle of a property from site selection and design to operations and guest experiences. Rather than being defined by a single format, it is reflected in responsible construction practices, efficient resource management, and a deep respect for the surrounding environment and local communities. Across both management and lease models, the brand implements clear operational frameworks, training systems, and periodic reviews to ensure consistency in both service delivery and sustainability benchmarks.
What key initiatives (eco-luxury innovations, awards, partnerships, community work) have built Machan Resorts industry credibility?
Machan Resorts has steadily built its reputation by championing a more responsible and experience-driven approach to hospitality. Its focus on integrating design with nature, minimising environmental impact, and creating meaningful guest experiences has resonated strongly with modern travellers. Over time, industry recognitions, strategic collaborations, and its ongoing engagement with local communities have reinforced its credibility as a brand that delivers on both experience and responsibility.
How has Machan Resorts used leadership hires and its experiential positioning to attract investors and management partners?
Machan Resorts has strengthened its growth journey by bringing in leadership that understands both hospitality operations and the evolving expectations of experiential travel. This has helped the brand clearly communicate its differentiated positioning to investors and partners, one that combines strong operational capability with a future-focused, sustainable outlook. Its ability to offer both management and lease models further enhances its appeal, giving partners flexibility while ensuring alignment with the brand’s vision.
