Our immersive Spanish F&B experience will be soon back in India: Dositeo Cela Diaz

Having a humble start as a regional food and wine festival in Galicia, northwest Spain, Spanish Extravaganza today is well received internationally. In conversation with World of Hospitality, Dositeo Cela Diaz, Director, Spanish Extravaganza, shares how they fared through the pandemic and their plans to showcase their gastronomic affair in India

As the pandemic broke out, while the experiential products were impacted the most, how did you fare throughout the unprecedented times?
Since March 2020 we have postponed a long list of events. Now we are starting to move forward again carefully, health is first priority.

What were the contingent plans that you considered to remain afloat through the pandemic year?
We have created new projects and alliances with key partners around the world. It has been a period to rethink how we could do it better and reach further.

What were the key challenges that you came across? How did you turn this crisis into an opportunity?
We have celebrated a Spanish Extravaganza by LaLiga at the amazing hotel Dukes The Palm in Dubai last September 2020. It was really successful. Furthermore, we have created a TV series for RakutenTV about Spanish Extravaganza World Tour.

What are your plans to promote Spain’s F&B excellence in India moving forward?
We will be back to TAJ properties in several cities like Mumbai, Delhi, Bengaluru, Chennai, Goa, etc. We share TAJ’s vision, goodwill and passion.

Which destinations are you eyeing to tap further? Any changes in format that the pandemic has induced for Spanish Extravaganza to hold its future events?
Right now we are going to countries like United Arab Emirates, Israel, etc., where the immunisation is almost completed. We have done several updates, adding great culinary, healthy, sustainable and cultural content to our Spanish Extravaganza events. Our aim is to share Spain’s healthy products with the world.