IHG launches Journey to Tomorrow

In an open letter to IHG Hotels & Resorts’ employees, Keith Barr, CEO said, “Now, perhaps more than ever, it’s really important that we think about how our actions affect others and the world around us. I am inspired on a daily basis by stories of people caring for loved ones, helping those in need and striving to do the right thing in their communities and beyond in the face of the global pandemic.”

He said that as a company, IHG had given great thought to how it can retain that proactive force for good on a far wider scale in its everyday business, and strengthen its commitment to make sure it does what’s right, not just what’s needed. Barr announced, “It’s why I’m so proud to see us launch Journey to Tomorrow, our new set of ambitions to drive change for our people, communities and planet over the next decade. This is what our purpose of True Hospitality for Good means to us, and we can see that our guests feel the same.”

A recent IHG survey showed more than 80% of consumers think it’s important to choose a hotel brand that operates in the right way, and almost 60% care more now about doing their bit for local communities and the planet while travelling than they did 10 years ago. “We care as much about operating thoughtfully and growing sustainably, as we do about the guest experience in our hotels. That’s why our Journey to Tomorrow plan ties in closely to the UN Sustainable Development Goals, which offers a blueprint to organisations globally to contribute toward a better and more sustainable future for us all by 2030,” Barr added.