Japanese embassy hosts Sake alcobev appreciation and business launch on 7 February

The Japanese Government is promoting India entry & expansion of Japan’s global favourite –
premium brands of fine rice wine – Sake. Having taken steps to boost market appreciation, & amp;
availability, its premium brands will be sold at attractive prices. Japanese embassy is hosting
on 7 February 2024, an enticing Sake alcobev appreciation & business launch event. Its Chief
host and organiser is Kojiro Honda, appointed by Japan’s National Tax Authority as Japanese
liquor Import Coordinator to India, and he is also the co-owner and founder of Hirohama
India Pvt. Ltd and Kuuraku India Pvt. Ltd.

Honda is organising an offline Sake Appreciation & Experiential meet followed by an
educative webinar on the same day. This will showcase Sake from all over Japan allowing
people to know the variations of Sake flavours resulting from rice from Tohoku to Kyushu.
Focusing on different Sake alcobev types viz. Seishu Sake, and Koshu Sake (Vintage),
Awamori, Sparkling Sake, enabling attendees to experience differences in drinking styles and
flavours. This will help in better appreciation of what Sake is all about and depth of Sake
when taken with different Japanese cuisine. 

Commenting on opportunity, Honda stated, “India as a country and Indians in particular have
a special place in Japan’s global presence & with Sake our significant win-win ties will be
elevated to the next level. We are committed to making it a standout success for the benefit of
Indian businesses long term.”  

India and Japanese centuries old ties span people, business, geopolitical and spiritual issues
nurtured by shared values of global prosperity with peace and amity. This multifaceted
mutual affection elevates business and people engagements across cuisine, alcobev,
education, industry, R&D, sustainability, infrastructure, investments, socio-economic
upliftment and spiritual well-being. These win-win ties are notably flourishing in hospitality
& fine-dining sectors, delighting Japanese expatriates, tourists & revving up Indians love for
Japanese food & premium beverages. Adding further, Honda said, "We are confident that the
Sake launch webinar will introduce the numerous ways Sake consumption experience can be
elevated translating into multiple business growth opportunities for importers and hospitality
businesses. Spicing up Sake’s evergreen appeal will be delightful trivia that will make it more
memorable for everyone. Joining Sake’s growing global popularity as an importer and
consumption promoter is sure to be a huge success, as has been the case – the world over."
It will feature top Japanese Sake alcobev brands along with engaging sessions by global
brand ambassadors and sommeliers Kotoko Yamada (Miss Sake 2023) & Nupur Tewari. Ms
Kotoko will share how the popular ‘Sake’ alcobev from different areas of Japan come with
their unique specialities in taste and experiences. She will explain the background behind
different Sake drink’s delightful taste variations resulting from premier rice from the Tohoku
to Kyushu regions. She will also focus on popular Sake drink types viz nama-shu, seishu and
koshu, enabling event participants to savour unique specialities of different Sake
consumption types with enjoyable taste variations while learning more about what Sake-
experience is all about and the depth of Sake. Nupur Tewari. the 2nd brand ambassador and

co-host will share how to enhance overall experience of consuming Sake alcobev by pairing
different Sake brands with varied delightful Japanese delicacies. She will conclude by
handling attendees' queries.

Webinar Link:
https://pasona.zoom.us/j/94542483643?pwd=L3BXQ1JmUFZCRXZiZGRMRVUxUURqQT
09
Password: 51834041
The event will be taking place in Multipurpose Hall, Embassy of Japan on February 7,
2024 at 4pm to 5:55pm.